Study On The Packaging Design Of Leisure Food Under The Empathy Theory

Empathy is a term for psychoanalysis.That is,when the subject is contemplating,he or she unconsciously puts his emotions and emotions into the object.In the highly harmonious combination of the subject and the object,the subject and the object are united.Realm,so that the object of life,emotional,personalization.In the field of design,empathy is mainly between products and consumers,so empathic design is the designer’s concern for consumers’ psychological motivation.The specific thoughts,sentiments,and methods are integrated into the modeling language such as form,color,and material,and the emotions expressed by them are subtly transferred to the consumers,thereby eliciting the consumer’s psychological resonance and emotional resonance,that is,through empathetic design.Establish a bridge of understanding between products and consumers.The development of China’s national economy and the level of people’s consumption are constantly improving.People’s consumption patterns are increasingly diversified.Snack food has become a new darling of people’s daily food consumption.The relaxed and pleasant atmosphere of snack foods is an intuitive manifestation of the attributes of the product,and many of its emotional characteristics show a unique expression.This study focuses on the concept of empathy and the contemporary snack food market research on snack food packaging design,discusses the methods and principles of snack food packaging design,hoping to complement and improve the snack food packaging design strategy,and promote the sale of snack foods.To this end the author started the following sections of research:The first is the collation and analysis of data.The first chapter introduced the research background of the packaging of snack foods and snack foods,clarified the purpose,significance,content and objects of the research,sorted out the research status of domestic and foreign snack food packaging design and empathy design,and pointed out the direction of this study.Combine innovative points and research methods,and establish a clear research framework.The second chapter explores the packaging design of snack foods and snack foods,and analyzes the main types of snack foods and the packaging design of different types of snack foods.The function and purpose of packaging researched the sales status of domestic snack foods,summed up thecurrent status and problems of domestic snack food packaging design,and elaborated empathic theory,empathy design and empathy design method in the third,fourth and fifth chapters respectively.This study made a preliminary theoretical groundwork.The second is based on the perspective of the design of snack food packaging design.The sixth chapter explores the empathy design of snack food packaging,analyzes the phenomenon of empathy in the design and development of snack food packaging,defines the content of the empathy design in the packaging of snack foods,and summarizes the use of empathy in the packaging of snack foods.The principles followed in the design;Chapter 7 discusses in detail the presentation of empathy design in snack food packaging,and analyzes the use of empathy in the design of snack food packaging,including the use of packaging graphics,text,and artistic atmosphere rendering.And the role and impact on the packaging of snack foods,and summed up the principles and methods of the design of empathy for snack food packaging.Finally,based on the theory of empathy,the practical research on the packaging design of confectionery snack foods determined the consumer groups of the products,analyzed the status quo and problems of confectionery snack foods,and summarized the empathy design strategies for confectionery snack food packaging.The use of packaging graphics,materials,and morphological elements,as well as descriptions of design concepts and design solutions.This study focuses on the systematic discussion of the packaging design of snack foods in the category of "empathy design".It not only has a certain theoretical value,but also has a corresponding practical guiding significance.The author hopes that the theoretical results of this study can be applied to the design of snack food packaging.Thinking plays a role in attracting attention.