The Analysis And Design Studies Of Brand Shoes Display Elements

In the terminal stores of brand shoes, the successful footwear display will bethe best shoe salesman; the most realistic and intuitive ad to show sales target;the most effective and convenient bridge to connect consumers and operators.The purpose of researching the display of brand shoes is not only study how todisplay the shoes itself, but how to use the most appropriate display to pass brandculture, brand style, brand position and design concepts to consumers, thussuccessfully complete the terminal sales link and achieve the product value ofthe brand shoes. In this paper, with the help of reading and analyzing the booksat home and abroad, combining with designing theories of brand shoes andpersonal experience accumulated in the past, referencing to the research resultsand methods of related disciplines, combining with ergonomic, art design,theoretical knowledge of marketing, technology and aesthetics and psychologyof Clothes, I did deep research and analyzed the facade, the first door, displaywindows, image ads, promotions with information, display, import and exportchannels, display rack, trying area, cashier, color and lighting, audiences andpsychological elements of brand shoes display in the terminal stores in China. Byanalyzing the results and cases of display design, there are the basic displaymethods of brand shoes, the overall display in the brand shoes stores, thewindow display designs of brand shoes, the display design of shoe props and thedesign of lighting color. Among them, the basic display methods of brand shoesinclude: scientific classification, frequently-changing, orderly circulation,linkage promotion, shoe combination, model-using, decorative foil, the effect ofatmosphere and clever usage of the passage; the overall display in the brandshoes stores may depend on setting theme, rendering the mood, associatedaccessories, contrasting the theme, the main display colors of the stores, thescene display, the focus display, and so on; the window display designs of brandshoes in terminals store include the contrasting theme display, focusing on prominent display, the main display of the shoes design season, the combinationof display and other clothing accessories, design concepts display, personalizeddisplay; as for display design of shoe props, it may be according to the seasonand scene; according to comfort, attracting customers, true color principles,being structured, and consistent with the brand style to design lighting; displaycolor design based on the principle and characteristics of the color, combine therelevant elements of the shoe display, display color can be designed by gradient,interval, and rainbow.