| With the rapid development of the consumer market,the demand for the culture spirit in the product is increasing.Ceramic product is Chinese traditional product and the deep historical and cultural spirit was merged.Ceramic products shared a strong link with the Chinese culture and revealed national spirit.Because of its high practical and aesthetic values,ceramic products are popular in the market.Modeling is one of the important aspects in design and is the vital media to spread the cultural spirit.The assessment to the ceramic products modeling is important for the early design and late optimization.The right assessment can find out the consumer’s demand and push the whole industry develop better.There are few study about the ceramic products modeling assessment and the researches which are led by the designer and manger in company rather than consumers are in lack of objective data and method.From the consumer aspect,this paper will introduce a ceramic products modeling assessment based on the eye track.Via the eye track experiment,we can obtain the eye movement data from comprehensive assessment and semantic perception assessment of product modeling.After analyzing the data,we can establish a reflection relation between the consumer judgement and the eye movement data,which will support the objective data for the assessment.In the meantime,we will combine the eye track experiment with the questionnaire,so we can obtain the eye movement data and evaluation data towards the test products.After analyzing all these factors,we can draw a conclusion to the assessment.This method provides a new idea for the ceramic product modeling assessment,which is helpful to promote the development of the ceramic product industry,improve the enterprise brand recognition,and help the sells department to make a reasonable marketing plan.In the section of semantic perception assessment of ceramic product modeling based on eye movement tracking,we select a ceramic product of a certain brand as the test material and some potential customers as the test object,by which the questionnaire test of semantic perception of ceramic product modeling,the eye movement test of semantic perception of ceramic product modeling and the questionnaire test of semantic perception associated with part modeling of ceramic product were conducted respectively.Combined with the content analysis of the interview with the test object,we compared the results of eye movement test and questionnaire test,by which the corresponding relationship between customers’ semantic perception and the part modeling of the ceramic product can be figured out and the effectiveness of the expression of product design concept can be assessed.Based on the eye-track ceramic product modeling assessment,we took eye track experiment on the target consumer and make consumer scored the tested products.After collecting the eye movement and scores and analyzing these data,we proved this assessment’s effectiveness via the matching the data and the scores. |
