Research On The Influence Of Tourists’ Perception Of Authenticity And Emotional Experience On Environmental Responsibility Behavior

Tourism has been regarded as "smokeless industry",but with the advent of the era of mass tourism,tourism as an important way of people’s leisure,a large number of tourists visiting and movement on a large scale of tourism destination is certain environmental threats,such as local traffic congestion,rising prices,the problem such as water damage,vegetation destruction,together with some visitors misconduct will pose a threat to the local tourism resources and damage,such as into open areas,not throwing garbage everywhere,etc.The managers of tourist destinations usually adopt control measures such as restricting the flow of people to solve these problems,but they do not solve the problem from the source of tourists.Later,with the continuous development of environmental psychology,scholars found that tourists also take the initiative to protect the environment.This kind of environmental protection behavior is called "environmental responsibility behavior"by scholars.Then,what are the influencing factors of environmental responsibility behavior?How are these factors and the action mechanism of environmental responsibility behavior reflected?These problems become the solution to environmental problems to think about.Through consulting literature,the existing environmental responsibility behavior environment responsibility behavior were the main influencing factors of environmental attitudes,norms,values,etc.,about emotional/emotional impact on environmental responsibility behavior research,mainly concentrated in place attachment and happiness on the two affective variables,and based on the tourists emotional perspective,to study the emotional factors and environmental responsibility behavior mechanism of literature are rare.So first identified in this paper,through reading literature to study variables are:quality of authenticity,fear of emotion,experience,place attachment,well-being,and environmental responsibility behavior,then based on the theory of emotional geography,and using the S-O-R theory as the research theory frame,tourist experience quality and the emotional factors influence on tourist environmental responsibility behavior in Mount Wutai,including the authenticity as emotional incentive,awe emotion,experience quality,place attachment and well-being as the inner feelings of tourists,environmental responsibility behavior as the reaction of the tourists,so as to construct the theoretical framework of this article.In this paper,data were collected in the form of network questionnaire.Finally,SPSS.25 and Smart PLS.3.0 software were used to conduct quantitative analysis on 324 valid questionnaires,verify the structural equation model,and then draw research conclusions.The specific conclusions are as follows:(1)This paper verified that authenticity has a significant and positive impact on awe,that is,authenticity promotes the generation of awe,which also verified the conclusion drawn by Ana M et al that authenticity affects the mood of tourists.This shows that tourists’ perception of the authenticity of the natural environment,religious buildings,sculptures,paintings and historical and cultural arts on Mount Wutai will deepen tourists’ cognition of the surrounding environment,so as to inspire or strengthen tourists’ awe.At the same time,it also proves that the inducement of authenticity as the emotion variable to be studied in this paper is significant.(2)This paper verifies that authenticity and awe have significant and positive effects on experience quality and place attachment respectively,and experience quality also has significant and positive effects on place attachment.In other words,authenticity and awe both improve the experience quality of tourists and promote the generation of tourists’ place attachment,and experience quality also promotes the generation of place attachment.This result shows the mechanism of action between authenticity,awe,experience quality and place attachment,that is,authenticity and awe can be used as ante-dependent variables of experience quality and place attachment.On the other hand,improving the quality of tourists’ experience is crucial to the generation of tourists’ attachment to places.(3)This paper has verified that experience quality and place attachment have significant and positive effects on well-being,that is,experience quality and place attachment influenced by authenticity and awe will enhance tourists’ well-being.So far,the incentive of emotional variables and the interaction mechanism between emotional variables in this paper have all been presented.(4)This paper verifies that place attachment and well-being have significant and positive effects on environmental responsibility behavior,while experience quality has no significant effect on environmental responsibility behavior,that is,place attachment and well-being will promote the generation of tourists’ environmental responsibility behavior,while experience quality has no effect on environmental responsibility behavior.This conclusion further verified that people’s emotion to a place can trigger the change or occurrence of people’s behavior.In view of the fact that previous studies on the influence of place attachment and well-being on environmental responsibility behavior only studied the influence of a certain emotional variable,this paper expanded the research on the influencing factors of environmental responsibility behavior and discussed the influence of place attachment and well-being on environmental responsibility behavior together.At the same time,this paper also studies the action mechanism of the emotional factors of tourists’ environmental responsibility behavior from the perspective of emotion,discusses the relationship among awe emotion,experience quality,place attachment and well-being,which enrich the theoretical research of environmental responsibility behavior.This paper explores environmental protection issues from the perspective of tourists,which is beneficial to tourists to regulate their own behaviors,so as to make it convenient for tourism managers to solve environmental problems and realize the harmonious development of tourism ecology and tourism industry.