Research On Marketing Strategy Of Environmental Pollution Liability Insurance Of A Company In Shenzhen

The 18 th National Congress of the Communist Party of China put the construction of ecological civilization in a more prominent position.The Third Plenary Session of the 18 th CPC Central Committee called for deepening the reform of the ecological civilization system and accelerating the establishment of a systematic and complete ecological civilization system.The establishment of an environmental pollution liability insurance system can greatly promote the construction of ecological civilization and strengthen accountability.Environmental pollution liability insurance is an environmental pollution risk transfer and sharing mechanism that protects the interests of victims and has strong social management functions.However,due to low corporate awareness,lack of risk management and control methods,and imperfect legal systems,The marketing promotion process of environmental pollution liability insurance is slow,so it is necessary and important to conduct research and analysis on the marketing strategy of this insurance.With the continuous advancement of environmental pollution liability insurance pilot projects,relevant management departments require enterprises in high-risk areas and other production and operation units to be fully and fully insured.This provision is a rare opportunity for all types of insurance companies to take Everything is effective and try its best to seize the market.Therefore,companies that have the ability to develop practical,systematic,and unique marketing strategies can naturally stand out from the competition and become market leaders.Therefore,this paper analyzes from the marketing strategy and studies the current company ’ s mandatory or half.In the forced market competition environment,how to design an effective marketing strategy to quickly seize the market and ensure the stable operation and long-term development of the company.This paper takes the relevant theories of marketing and insurance marketing management as the guide,and uses the combination of normative analysis and empirical analysis.It hopes to carry out targeted environmental pollution liability insurance through the analysis of the internal and external environment of Shenzhen A company.Research on marketing strategy of the ring liability insurance.To this end,this paper analyzes the relevant systems and marketing status of environmental pollution liability insurance at home and abroad,and finds out the problems existing in China’s current environmental liability insurance.Then,taking Shenzhen A Company as an example,it introduces the general situation of A company,the underwriting object and Some problems in the current environmental liability insurance marketing: insufficient business channel expansion space;product customer acceptance is not high;the company’s own brand awareness is not strong,and some analysis of the causes of these problems.After analyzing the problems of Company A,this paper studies the internal and external competition environment of A company’s environmental liability insurance marketing with the five-porter model and SWOT analysis,and proposes the optimization strategy of A company’s environmental liability insurance marketing.The products,prices,channels and promotions put forward relevant suggestions: in terms of products,we should pay attention to the development of environmental pollution commercial insurance business,seize the market with differentiated products,develop universal products suitable for the whole country and strengthen new product development;In terms of price,the risk insurance rate can be calculated through the combination of the main insurance and the additional insurance,taking into account the risk factors of the enterprise and maintaining its own competitive advantage;in terms of channels,in addition to the direct marketing channels,it is necessary to fully exploit the strong development.Potential markets,such as bancassurance sales channels,broker sales channels,and cross-sell channels;in terms of promotions,you can start with public relations promotions,personnel promotions,and portfolio promotions.Finally,the article makes a relevant analysis on the safeguard measures of marketing strategy,and proposes to improve and improve the internal control system,strengthen the construction of marketing team and effectively use the information technology,and separately elaborated.