Innovative Design Of Visual Image Of Baima Tibetan Nuo Mask In Longnan

Chige daytime mask is usually called Chaoge mask in Baima Tibetan,which is a witness to the inheritance of wisdom and hand carving art of Baima Tibetan people.Brand image design is an important means to help the innovation and development of traditional folk culture.Taking "innovative visual image design of Longnan Baima Tibetan Nuo mask" as the theme of theoretical and design practice research,taking Longnan Baima Tibetan Nuo mask as the research object and brand image design as the direction,explore the innovative methods of Baima Tibetan Nuo mask and show the humanistic characteristics of Baima Tibetan,Help local economic development.Through field investigation and relevant data analysis,the author summarizes the problems existing in the inheritance and development of Baima Tibetan Nuo mask,so as to lay a theoretical foundation for later design practice.Moreover,through the analysis of the development status of Baima Tibetan Nuo mask brand,the carving process and artistic characteristics of Baima Tibetan Nuo mask,Select the most representative Nuo mask for a new visual image design,and combine modern technology with folk Nuo culture to promote the brand of Baima Tibetan Nuo mask.Finally,according to the design principles,style positioning and cultural implication,take the brand foundation part and brand application part as the practice carrier,so as to build the brand of "face to face".