Research On M?G Stationery Working Capital Management Optimization Under New Retail Background

Under the epidemic,the physical retail industry has been greatly impacted,and the "plateau" of the development of traditional e-commerce has gradually become prominent.Consumption upgrading and declining birth rate make stationery industry face more uncertainty and it is difficult to continue to rely on quantity to win.The penetration rate of the industry is close to saturation,the market integration speed is accelerating,and the stationery industry has reached an inevitable stage of transformation.In order to adapt to the changing internal and external environment,M?G Stationery is accelerating its new retail in recent years.However,it also faces many challenges.Second,the professional service consciousness is weak,neglects the online channel development;Third,the cost control ability is not good,the early investment is large,but the profit is not expected;Fourth,the technical content of products is low,lack of competitiveness,unreasonable pricing,quality is difficult to guarantee.Based on this background,in this paper,based on the sources of working capital management theory as the foundation,separately from the three channels for production and marketing,on the morning stationery management model of working capital and performance evaluation,found that the management of working capital for new retail layout is facing some difficulties: one is the working capital management mode of conservative and loopholes in the internal management of monetary fund,idle funds;Second,too much occupation of supplier funds,is not conducive to supplier integration;Third,the inventory management mode is backward,inventory goods backlog,drag down the speed of working capital turnover;Fourth,in order to promote the new retail layout and the implementation of too wide credit policy,so that the speed of receivables collection is slow,the management of the downstream industry chain needs to be strengthened.In this regard,this paper adheres to the principle of "cost-benefit-risk-synergy" and puts forward the following suggestions on its working capital management from the aspects of channel management,product control,marketing mode and cost control:First,strengthen channel management and accelerate capital turnover.Improve the integration ability of new retail suppliers,optimize inventory management mode,and strictly manage accounts receivable.Second,increase r?d investment and control product quality.Improve the technical content of new retail products,implement dynamic pricing of new retail products.Third,innovate marketing model and enhance customer stickiness.Enrich the content of new retail stores,build them into professional service providers,and actively explore online channels.Fourth,cost control and profit growth.New retail projects should be fully evaluated before investment and internal control of monetary capital should be strengthened.The research on M?G stationery working capital management optimization not only focuses on improving the working capital management level from its strategy,but also provides beneficial reference for the working capital management of similar enterprises that are conducting new retail layout.