The Application Of Folk Paper Cutting Art In Modern Cosmetics Packaging Design

Folk paper-cut art has a long history,and it has become one of the most oriental art forms with its unique aesthetic characteristics and emotional appeal through historical baptism and interpretation.The modern designers have been inspired by Chinese folk paper-cut inspired in some aspects of design methods and design ideas,the paper-cut art used in modern cosmetics packaging,with decorative packaging design and the unique aesthetic charm,not only the heritage and development of folk paper cutting culture,but also for the modern packaging itself is a kind of innovation.In modern packaging design,how to properly use and express regional and national cultural connotation and artistic conception has become an important topic for contemporary designers.Firstly,the thesis analyze the folk paper-cut art history and aesthetic characteristics and design concept.so that we can get some valuable essence of art through the analysis of the paper-cut art,such as aesthetic techniques,graphic patterns,hollow decorative color features.At the same time,paper-cut art has a specific cultural context,that is to say "the plot must be intentional,the meaning must be auspicious",as a human emotional symbols which can add the beauty and the moved power of art.In the "era of reading pictures" coming today,modern cosmetics packaging design widely refers to the paper-cut art graphic visual transmission,and take full advantage of the paper-cut art elements to enhance the product audience.In this paper,the author combined with the actual case,trying to seek many similarities between folk cut-paper art and modern cosmetics packaging design style,And grasp the three relationships between paper-cut art,cosmetics packaging design and consumers.Thereby,carrying out the application research in folk paper-cut art style in modern cosmetic packaging design.In the era of "reading" arrival today,the modern cosmetics packaging design from the visual language of graphic art,make full use of the elements of products to enhance the visibility and reputation of paper-cut art.I tried to find many similarities between modern cosmetics packaging design and folk paper-cut art design,and on the basis of Marx's practice theory,Gestalt psychology,art aesthetic thinking,the research.