Application Of Xuzhou Paper-Cutting In Sachet Packaging Design Based On Non-Genetic Perspective

Today,with the rapid development of the new era,people have more and more individualized and diversified needs carried by commodities.Intangible heritage is an important factor that determines cultural characteristics,stimulates creativity and innovation,and protects traditional culture and its artistic value.Intangible cultural heritage carries the spirit and culture passed down from generation to generation.They represent a sense of cultural recognition and memory of history.This article provides more direction and reference for the protection and inheritance of intangible cultural heritage products and the innovation and development of modern packaging design.This article integrates Xuzhou paper-cut intangible cultural heritage elements with Xuzhou sachet product packaging to improve the folk art and cultural tonality and regional brand value of Xuzhou sachets.First,conduct research and analysis on the inheritance and development of the intangible cultural heritage Xuzhou paper-cutting and the current situation of sachet packaging at home and abroad to understand how domestic and foreign designers can perfectly combine the intangible cultural heritage elements with packaging design;and then to Xuzhou paper-cutting and sachet packaging carry out literature research and field investigations,extract Xuzhou paper-cut symbol elements,analyze the characteristics of existing sachet packaging;secondly,summarize and extract Xuzhou paper-cut non-genetic element patterns,and use them in the extraction The shape of the ancient Xuzhou building and the herbal medicine inside the sachet;then starting from the packaging characteristics of Xuzhou sachets and the definition of consumer groups,the packaging design of the sachets is designed and positioned,combining the characteristics of the packaging and user experience and demand characteristics;finally put forward a set of Xuzhou sachet packaging design that can not only reflect the non-genetic inheritance but also enhance the regional brand.Through the explanation of the sachet packaging design plan,analyze the design features of each part and the renderings to verify the design of this subject the validity of the research.Based on the research and investigation of Xuzhou paper-cut non-genetic inheritance theory,this article applies it to folk handicraft packaging design,exploring the point of convergence between "intangible heritage" elements and traditional handicrafts,thereby enhancing the cultural connotation and artistic value of handicraft packaging it provides a certain idea and perspective for the inheritance and development of Xuzhou paper-cut intangible heritage elements,and at the same time provides a reference for the upgrading and innovation of regional traditional folk crafts packaging.