Research On The Innovative Design Of Digital Media In The Spread Of Luanzhou Shadow Play Museum

Luanzhou shadow puppetry is a comprehensive folk art that integrates sculpture,painting,music,performance and other forms,with high artistic value and cultural connotation.Luanzhou Shadow Puppet Museum is the guardian of Luanzhou shadow puppet culture.As a local museum,it also undertakes the important function of the inheritance and dissemination of Luanzhou shadow puppet culture.Under the double attack of the background of the digital media era and the social background of the 2020 new crown epidemic,large-scale museums with rich resources and strong strength have already explored the innovative development of cultural transmission content and channels according to their own conditions and combined with digital media.However,local museums,including the Luanzhou Shadow Puppet Museum,which mainly rely on the spread of exhibits,are in a state of "losing their voices" due to geographical.It is becoming more and more difficult to realize the purpose and functions of museums to protect,spread and inherit culture.How to effectively use digital media to find a suitable development and communication path needs to be solved urgently.Therefore,this article takes the digital media communication of Luanzhou Shadow Play Museum as the research object,starting from the perspective of design,combining communication and related research,excavate the characteristics and visual language of Luanzhou Shadow Play Museum,explore the digital media communication method of Luanzhou Shadow Play Museum,with a view to promoting the cultural transmission and inheritance of local museums in the modern context.This article first starts from the current situation of Luanzhou Shadow Play Museum,analyze the current communication dilemma of Luanzhou Shadow Play Museum,the derivation of the modern functions of local museums,and the role and influence of digital media on the communication of Luanzhou Shadow Play Museum based on the background of the times.Through the analysis of examples of digital media in domestic museums to verify the effective communication cases,so as to explain the importance and profound influence of digital media on the communication of Luanzhou Shadow Puppet Museum.On this basis,the information of Luanzhou Shadow Play Museum is sorted out,and the culture and value of Luanzhou Shadow Play Museum's collection are extracted from the artistic characteristics of Luanzhou Shadow Play.Secondly,based on the above research,combined with the communication situation of Luanzhou Shadow Puppet Museum and other excellent cases of digital media communication in museums,conduct a comparative analysis and summary.In order to explore the feasibility and innovative design methods of digital media in the communication of Luanzhou Shadow Puppet Museum,in order to use digital media to effectively spread the various aspects of Luanzhou Shadow Puppet Museum culture.In the era of digital media and the epidemic,the audience's multi-dimensional cognition of Luanzhou Shadow Puppet Museum and its collection culture will be increased.Finally,carry out innovative design practice based on innovative design methods,based on We Chat applet design principles and design specifications,through user analysis,from the perspective of user needs and the situation of Luanzhou Shadow Puppet Museum to design the functional information architecture and interface interaction of the applet.And extract the artistic characteristics of shadow puppets from the collection to carry out the visual design of the mini program interface and the design of the function buttons.Emotionally link audiences with Luanzhou Shadow Puppet Museum from the communication content,interaction method,and visual style of digital media,Inspire users to understand the enthusiasm and initiative of Luanzhou Shadow Play Museum,So as to verify the innovative design method proposed in this research.It is hoped that through the innovative design research and practice of digital media in the communication of Luanzhou Shadow Puppet Museum,a relatively systematic and targeted digital media communication method of local museums can be summarized,and digital media can be effectively used to solve the dilemma faced by local museums in the current era and social background,to realize the modern functions of local museums,and to provide effective theoretical basis and case references for subsequent local museum digital media communication innovation related research.