Research On The Design Of "Jia Yin" Cigar Pack In Yellow Crane Tower

With the rapid rise of new consumer groups in China,the domestic cigar consumption market has been growing rapidly,stimulating the development of the cigar industry and its upstream and downstream industries.It has been more than a century since cigars were introduced to China.China has been producing cigars for more than a century,but the Chinese cigar market has always been dominated by foreign cigars."Yellow Crane Tower" cigar is the representative brand of Chinese style cigar in China,and it is also a beautiful name card of China Tobacco Hubei to become a domestic and international first-class enterprise.In 1899,China's first national-capital cigar factory--Mao Da Leaf Roller Tobacco Manufacturing Institute was born in Yichang,Hubei Province,which marked the beginning of the journey of developing domestic cigar brands in Hubei Province.Adhering to the original intention of "inheriting the spirit of Mao University and revitalizing the national brand",in 2008,China Tobacco Hubei launched the "Xueya fragrance" category,leading the upgrading of the brand image of Chinese cigars.At the same time,the industry continued to promote the development of cigars,initially set up a cigars industrial chain,cigar sales achieved rapid growth,Chinese cigar brand further development.In this context,Hubei CIGARETTE will promote the growth of high-end cigars and lead the promotion of Chinese cigar packaging brand image.This research includes three parts.The first part is theoretical research.Through literature review,the research status of cigar bag and Yellow Crane Tower cigar bag,as well as the development process of cigar bag and related research results are sorted out to find theoretical support for the subject.The second part through field survey,to the yellow crane tower in wuhan science and technology park understand cigar packaging design and production process,meet cigars package the historical roots of the yellow crane tower,cigar package structure and categories,in study practice design,with "good news" brand packaging design as the object of practice,through market research,design,analysis the best form of reasonable design,Optimize and summarize the design method of cigar bag.The third part is the practice and summary,this part is to extract the characteristics of regional culture of graphic design elements,and from the graphics,commodity text,texture and structure,and color,use the color of yellow crane tower brand characteristics elements,and design implementation and improve the application and design a series of yellow crane tower "good news" cigar package,in order to show,as the culture in the cigar,enhance brand value,Obtain reputation and benefit of double harvest.