Study On The Consumption Preference Of Sofa In The East And West

With the rapid development of all aspects of the motherland,people’s quality of life is improving day by day,and the people’s pursuit of sofa style,shape and other attributes has also risen.For different regions,people will be affected by geographical location,regional culture,political system and economic level and other factors,and then the preference for sofa also shows alienation.This topic selects several representative cities in the eastern and western regions of furniture stores with high passenger flow to conduct research,collects information on the bestselling sofa products in each store,summarizes them,and compares consumer preferences for sofas in the eastern and western regions.The research conclusions mainly include the following aspects:(1)There is a certain similarity in the consumer preferences of the eastern and western consumers regarding sofas.Before buying a sofa,consumers in the east and west like to collect sofa-related information through the online network,and then use offline physical stores to learn more about the characteristics of the sofa texture and experience the comfort of the sofa,and the main reason consumers buy sofas Motivation is based on the actual needs of life,such as adding new furniture,removing the old and renovating or renovating a new house.In the end,people’s primary choice is still the offline furniture and building materials market,and most consumers will also choose to adopt it.E-commerce platforms place an order to buy.Consumers who buy offline can clearly feel the color,texture,and experience of sofa products.They can buy with more confidence.Online shopping is more convenient for consumers,and the range of choices is wider.In terms of price,because online expenses such as storefronts and employees are eliminated,product prices are relatively cheaper than physical stores.Generally speaking,the two methods have their own advantages;in addition,consumers spend most of their time on the sofa every day.For 2-3 hours,the main activities such as tasting tea or coffee,reading books,resting and sleeping on the sofa.In terms of sofa combination types,1+2+3 and other modular sofas are more popular among people.This type of sofa is also suitable for small,medium and large-sized residences.(2)There are certain differences in consumer preferences for sofas between eastern and western consumers,and the differences are mainly manifested in the characteristics of sofa products.In terms of style,consumers in the eastern region prefer Chinese style and modern style sofas,while consumers in the western region prefer modern style sofas;in terms of color,consumers in the eastern region prefer orange,yellow,and white,while consumers in the western region prefer blue and gray.;In terms of materials,consumers in the east prefer solid wood sofas and leather sofas,while consumers in the west prefer soft fabric sofas;functionally,the eastern region is mainly used for storage and storage,and the western region is mainly for entertainment.(3)Using the Likert five-point scale to analyze the factors influencing the consumption preference of sofas in the east and the west,three common factors were extracted in the east,namely "product characteristics","use experience",and "consumption attraction".",the western region extracted a total of five common factors,namely "product cost-effectiveness","safety characteristics","consumption attraction","product feature 1","product feature 2";the research results show that consumer consumption in the two regions The influencing factors of preference are somewhat different.Eastern consumers’ consumer preferences on sofas are mainly affected by the attributes of the sofa products,while western consumers’ consumer preferences on sofas are mainly affected by comprehensive factors(product cost performance),including both The characteristics of the product itself also include the consumer’s own experience of use.This topic uses three aspects of environment(market),people(consumers)and things(products)to compare and analyze consumer preferences on sofas in the eastern and western regions,as well as to explore the factors affecting their consumer preferences,and analyze their consumer preferences.As well as the influencing factors,we also found some shortcomings in each of them,and put forward corresponding opinions and strategies,which can provide new ideas and ideas for the furniture manufacturing industry and furniture designers when designing sofas for consumers in different regions.New orientation.