The Emotional Design And Application Of The Image Of The Chinese Zodiac In Pasta

Under the premise of the vigorous development of the experience economy and people's increasing emphasis on traditional culture,people's consumption concepts and consumption patterns are changing accordingly.With the improvement of the public's aesthetic level,the demand for products no longer only focuses on practicality.At the most basic level of consumer goods,such as pasta products,it is no longer just a requirement to be full.Consumers pay more attention to the emotional aspect of pasta products.That is to say,consumers not only demand that they are full,but also pay attention to eating well,and eat a "taste",and culture is an important condition to support the spiritual level and this taste,which can inspire people Respect for culture,pursuit of beauty.Incorporating a desirable culture into the design makes the product more brand-cultural,and this culture can build a bond of emotional resonance between the product and the consumer.And fun design can promote products and consumers to enter the state of internal emotional communication more quickly,obtain effective information and obtain a good consumption experience.Through understanding the development status and development trend of pasta products,this article extracts the zodiac image in traditional Chinese elements as the main design graphic element of the overall image design of the product,analyzes and summarizes the specific expression form of the zodiac image in the tasteful design of pasta products,and then from the aesthetic taste From a perspective,create pasta products that conform to consumer trends and have their own cultural characteristics,to make them more in line with the current consumer concepts and the needs of market competition,to expand new and valuable ideas for the development of the pasta product industry,and also for the development of pasta products Create greater market space.First,on the basis of specializing in relevant theories,through field investigations to understand the development status of pasta,it is found that the current pasta processing companies do have many problems such as lack of innovation in product modeling,similar packaging,lack of cultural connotation,and backward marketing strategies.Secondly,according to the concept of experiential consumption,it has reached the four key points that it should have,namely consumer subject,consumer psychology,market demand and consumer experience,and discussed the significance of the tasteful design of pasta products.Summarizes the expression form of the appealing design of pasta products implanted in the image of the zodiac,and expands the discussion from the three angles of shape,pattern and color,basically confirms the position of the appealing design that reflects the characteristics of pasta products,and obtains a good foundation for design practice Sexual support,and then reached a specific strategy for applying zodiac graphic design to pasta products,and brought some innovative models to the overall image design of pasta products,giving practical design good practical significance.