Analysis On The Value Added Of “Five Sense”design In Clothing Brand

Rapid social development,Changing patterns of consumer-brand linkages,New era regards innovative development as a new cultural mission,At the same time,the current society is changing rapidly because of the times,People's increasingly rich living conditions make the world economic development into the experience economic era,The age of the experience economy will breed new ways of consumption in the future,Production would then also produce a recurrence change,New consumption patterns will become the direction of economic and social development in the future.This paper is to explore more application methods of five sense design through the application of related and five sense design in different industries in the era of experience economy,And combined with the actual cases in the clothing brand to further explore the "five sense design" in the clothing brand detailed application and embodiment,This paper studies the importance of "five senses design" applied to modern clothing brands through experience and perceptual demand.