| Financial strategy is an important part of the company’s strategy,which is of great significance to the balance of corporate funds,effective flow and enhancement of financial competitiveness.With the continuous deepening of the market economy,the business environment of enterprises,including policies,culture,technology and other external environments,has become more complex and changeable,which has continuously impacted corporate financial strategies,which has attracted great attention from government departments and scholars at home and abroad.Related theories The system continues to be enriched,and research methods and research perspectives are also continuously innovated.However,under the highly developed and in-depth application situation of digital technology,the impact on the traditional stationery industry,how the corporate financial strategy is transformed,and the effect of the transformation are still relatively weak,and they are worthy of further discussion and research.This paper selects the listed stationery company CG company as the research object,and first analyzes the background of its financial strategy transformation.The rapid development of digital technology has promoted the rapid expansion of the scale of e-commerce economy,which has had an impact on the traditional stationery market.The stationery market continues to decline.CG company is actively exploring the Internet and implementing financial strategic transformation.Secondly,in-depth study of CG company’s financial strategy transformation path.CG company realizes the adjustment of corporate business structure through new direct sales business,retail store business,R&D e-commerce platform,etc.;in order to ensure the implementation of the investment strategy,CG company uses upstream funds,mortgages,obtains government subsidies,sales and The combination of financing and other methods continue to broaden financing channels to achieve the coordinated development of corporate financing and investment strategies;during the transformation period,CG has also improved corporate operating efficiency and strengthened cash through strict control of period expenses,strengthening of inventory management,and upgrading of management systems.Flow management;in addition,CG company has adopted a lower dividend payment rate than before,and kept funds for the company’s development and growth.However,with the rapid improvement of corporate performance,the amount of dividends of CG company has been steadily increased,achieving various The balance of interests of the parties.Finally,by constructing the financial strategy matrix of the CG company,this paper finds that the corporate value of the CG company has increased rapidly after the financial strategy transformation has been implemented;in order to further illustrate the effect of the transformation,this paper conducts a comprehensive financial evaluation of the financial situation of the CG company after the implementation of the transformation,and compares the financial indicators,Found that after the implementation of the transformation of CG company,the profitability of the company has been re-enhanced,the debt solvency has been maintained,and the operational capacity has been improved.CG has achieved good results in the implementation of the financial strategic transformation.This research has a good effect on the author combing and consolidating the relevant theoretical knowledge of financial management,forming a knowledge system,and proficiently applying financial management theoretical knowledge in the digital economy era,and quickly adapting to corporate and social practices.The research results have certain reference value for the adjustment of financial strategies of traditional industries to adapt to the impact of digitalization. |
