Research On The Marketing Channel Of Industrial Products Of Guangdong F Company

Since the founding of the People’s Republic of China for 70 years,my country has been advancing through the waves at an unprecedented speed in the field of industrial manufacturing.After 10 years of this century,my country has surpassed the United States in manufacturing value added for the first time,becoming the world’s No.1 in the world,and has maintained this performance in the past ten years.In 2017,my country’s manufacturing industry It has made an important contribution to global industrial growth,and the added value of its manufacturing industry has reached 27%of the global value.But under this circumstance,China’s manufacturing industry can only be called a large manufacturing country,but it is not a strong country.In some specific manufacturing categories,it will still be suppressed by manufacturing powers,especially those that use digital and intelligent products Industrial tool industry.With the concept of Industrialization 4.0,this industry has accelerated the development of the industry.This type of enterprise has been established across the country.At the same time,the industry’s improvement in product quality and output has made the industrial tool Not only are the manufacturing companies of this type subject to competition from domestic companies of the same type,but foreign-funded companies of this type are also constantly eroding the share of the industry with their high-precision technology,and the competition between companies has become fierce.Under this premise,how to do a good job in product marketing has become a necessary topic for all companies to do well in the fierce market competition.Guangdong F Company,as a manufacturing company focusing on industrial knives,has a certain share of the market.However,in recent years,the marketing method based on traditional channels has achieved both market sales and product profit margins.The decline is no longer adapted to the current status of market channels,especially in today’s rapid development of the Internet.Therefore,Guangdong F Company is eager to find a set of marketing channels that can be optimized and suitable for itself to lay a solid foundation for the company’s future.This article takes the industrial product marketing channel of Guangdong F Company as the research object,and conducts related research based on the research status of domestic and foreign marketing channels.After defining related concepts,it produces products based on the characteristics of the company’s products.Analyze the industrial products,first analyze the macro environment of the product,and then analyze the internal environment.Through the analysis and related theories,the current marketing of Guangdong F company is obtained from the three aspects of channel structure,channel behavior and channel relationship.For the problems existing in the channels,corresponding solutions are proposed based on the above three problems and corresponding safeguard measures are given in order to make a breakthrough in the marketing channels.