Study On The Application Of Taoist Aesthetics In The New Chinese Style Designer’s Brand Furniture Design

In recent years,China has gradually realized the importance of design creativity and brand culture.As the largest furniture production country in the world,how to improve the cultural connotation and design level of products,and how to change from "made in China" to " intelligent manufacturing in China " has become a problem for Chinese furniture enterprises.Chinese traditional culture has a long history.Since the Wei,Jin and southern and Northern Dynasties,the spiritual realm and aesthetic realm of China have Lao Zhuang’s "Tao" as its internal core.How to arouse people’s confidence in traditional culture and aesthetics,and find the furniture with Chinese aesthetic consciousness and life interest is very important.This topic starts from the influence of Taoist aesthetics on the development of new Chinese style designer brand furniture,fully develops the potential market of new Chinese style furniture,improves the added value of furniture design,makes new Chinese style designer brand furniture become the first choice for people to purchase,and becomes the research focus of this topic.Based on the combination of user perceptual cognitive evaluation and new Chinese style furniture feature cognitive model under Taoist aesthetics,this paper aims to help designers get the best product design scheme and solve the problem of mismatch between user perceptual cognitive and design process.The main research results are as follows:(1)Investigate the online and offline development of designer brand furniture,find out the current difficulties and design problems to be solved.(2)To understand the connotation of Taoist aesthetic thought,furniture image symbols,and user cognitive characteristics,and to establish a furniture model based on user cognitive aesthetic characteristics to help designers to judge the market demand.(3)Establish SWOT analysis table of new Chinese style designer brand furniture under Taoist aesthetics,list its advantages and disadvantages,opportunities and threats,and provide reference for the next furniture design.(4)This paper sums up the characteristics of new Chinese style furniture under Taoist aesthetics,and obtains the specific performance characteristics of furniture in form,structure,material,color and detail processing.Combining the perceptual cognition of users with the cognitive model of new Chinese style furniture under Taoist aesthetics,this paper applies them to the design of two sets of new Chinese style furniture and tests their applicability in the design of new Chinese style furniture.(5)The design of the new Chinese style furniture for user research,verify that the innovative design of the new Chinese style furniture as a whole has been improved,user satisfaction improved.Through this research and design practice,I hope to provide some data reference and design inspiration for new Chinese style furniture,help designers to accelerate the development of new Chinese style furniture,shorten the research and development cycle,and more efficiently transform design ideas into market products.