Research On Professional Clothing Design Of Courier Based On CI System

With the prosperity and development of China's e-commerce network economy,the number of express companies has increased significantly,and the number of express workers has exceeded 3.2 million in 2019.The Professional clothing market for express workers has a huge capacity and a stable and high-speed growth.At the same time,in order to better maintain its market share and competitiveness,express enterprises,good and unique corporate image is essential.Based on such background and enterprise development needs,how to design the professional clothing system of courier with corporate identity is particularly important.This first study of this article is the basic theory of courier's professional clothing and the corporate identity system to provide theoretical guidance and reference for the design process of couriers' work clothes under corporate identity system.On this basis,the working behavior and environmental characteristics of couriers are analyzed and summarized through interviews,questionnaires,observation records and other methods.At the same time,this paper classifies the professional couriers' clothing of nine representative express enterprises,and finds out their deficiencies in style,aesthetics,protective clothing function and other aspects,as well as their weakness in combining with the corporate identity system.Then,according to the existing problems of courier's clothing system,the paper puts forward corresponding design requirements.On the premise of understanding the relevant theories and application principles of the corporate identity system as well as the characteristics of all aspects of the existing Courier uniforms in China,the design and development of Courier uniforms was carried out.To refine the corporate identity system elements,To refine the enterprise corporate identity system elements,in meet the protective function,beautiful and fashionable,and enterprise under the condition of identification,fabirc and colour,craft and accessories details discussion and implementation,aims to make a corporate identity system conforms to the enterprise and meet the demand of high protective function with fashion sense of the courier's clothing design series solution.It will provide theoretical guidance and practical basis for the production of Courier's uniform in the future,bring practical benefits to its enterprises and professional clothing manufacturers,and update and enhance the overall appearance and temperament image of Courier.