| In the process of rapid development of the times,the art of paper-cutting,as one of the representatives of traditional Chinese culture,has gradually become marginalized.It is often labeled as "folklore",so that the modern paper-cutting art(new paper-cutting)that incorporates modern design ideas is not concerned by the public.With the advent of the new media and self-media era,paper-cut craftsmen can use the Internet to attract the attention of modern people and expand the spread of paper-cut art.In today’s era when "two-Wei,one-APP and one Tik Tok" is the "standard weapon",for We-Media,the We Chat official accounts platform with a large number of users is undoubtedly one of the best ways to spread information.Its advantages such as low threshold,rich communication form,simple operation and convenient mobile make the dissemination of information more effective.In addition,the emergence of We Chat mini programs has greatly strengthened the dissemination power of the We Chat official accounts platform.However,the current modern paper-cutting platforms are uneven,and there are problems such as single function,poor user stickiness,and lack of multi-platform communication.Therefore,it is particularly important to develop a modern paper-cut communication platform and create a good communication platform for modern paper-cutting.Based on the We Chat official accounts platform,this article discusses the visual design of the modern paper-cut We Chat official accounts platform from the perspectives of user experience and interface design,so as to provide a better online experience for the majority of paper-cut art lovers from the visual level.First of all,this article clarifies the current status and related problems of modern paper-cutting and We Chat official accounts platforms through reading domestic and foreign documents.Secondly,it briefly describes the basic summary of the We Chat official accounts platform and the related theoretical summary of the mobile terminal visual design.Later,after analyzing and researching the five paper-cut We Chat official accounts,the current situation was analyzed.And draw the advantages from the analysis of other art public accounts and summarize the development trend.Author proposes a matrix communication model in the We Chat platform that is efficient and meets current needs-"subscription account" + "small program",And on the basis of user experience theory and design psychology,the design process and method of modern paper-cut art public account are proposed.Then,from the perspective of visual design,analyze the various visual elements of modern paper-cut public accounts,and analyze the advantages of the visual design of modern paper-cut public accounts from other excellent public accounts and excellent art communication platforms,and use it as an effective reference for modern paper-cut public accounts.Finally,based on the We Chat official accounts platform,this article discusses the visual design of the modern paper-cut We Chat official account platform from the perspectives of user experience and interface design,and proposes that the "Subscription Account + Mini Program" model can better and more comprehensively spread the views of modern paper-cut art,thereby,it provides a better online experience for the majority of paper-cut art lovers from a visual perspective. |
