Research On Motivation And Economic Consequences Of Enterprise's Green Technology Innovation

In 2019,the state issued the "Guiding Opinions on Building a Market-Oriented Green Technology Innovation System",pointing out the importance of green technology innovation,and clarifying that by 2022,a market-oriented green technology innovation system will be basically established.With the rapid economic development,the conflict between environmental problems and sustainable economic development has intensified.Faced with this situation,the Chinese government has issued more environmental regulations in recent years,and has repeatedly emphasized the importance of green development at government meetings.As one of the heavily polluting industries,the coal industry has the characteristics of high energy consumption and high pollution,and is also a key industry for national remediation.The future green development is the key development direction of coal enterprises.The most critical of these is green technology innovation.Therefore,this article takes the example of China's Shenhua,a leading coal company,to conduct an in-depth analysis of its green technology innovation behavior,hoping to provide reference for other companies,and the government subsidy effect is more obvious than the environmental cost reduction effect.This paper combed the domestic and foreign literature and combined relevant theories to build a theoretical analysis framework for green technology innovation.On this basis,it deeply explores the internal and external motivations and economic consequences of China Shenhua's green technology innovation,and analyzes the internal mechanism of innovation behaviors affecting economic consequences.First of all,this article discusses the development process of Chinese environmental regulation and the development status of the coal industry,and finds the urgency and necessity of China Shenhua's transformation to green development under the background of increasingly stringent institutional levels and severe challenges facing the industrial level.Second,through the network layer,the enterprise layer and the individual layer,it further analyzes China Shenhua's internal resources and capabilities to support its green technological innovation.Finally,before studying the specific economic consequences,it explores the internal mechanism of green technological innovation affecting economic consequences from the market and enterprise levels.The study found that green technological innovation affects economic consequences by increasing market share and reducing enterprise costs.Then it analyzes the specific economic consequences from the market level,the enterprise level,and the project level.The study found that green technology innovation can obtain better market responses and bring better corporate performance,but it has stage characteristics and it is difficult to see specific performance.Therefore,this article refers to the project decisionmaking method and selects NCF and NPV indicators to further analyze and find that green technological innovation can increase the economic benefits of enterprises,but the effect of government subsidies is more obvious than the effect of reducing environmental costs.Through the case analysis of China Shenhua's green technology innovation,this article believes that green technology innovation is an important way to increase economic benefits and bring sustainable competitiveness to enterprises.Finally,this article puts forward corresponding suggestions for enterprises to carry out green technology innovation activities and government supervision.This paper studies the internal and external factors and the internal mechanism of the economic consequences in the form of a case study,which enriches the motivation and internal mechanism theory of green technology innovation to a certain extent.It also uses NCF and NPV values as the key to measure the specific economy.The consequences are more relevant,intuitive and meaningful.