Implementation Of QUNXING Double Main Business Strategy Financial Risk Research

The current general trend of world economic development is an overall slowdown,which has led to a sharp increase in the competitive pressure of traditional products in the global market.Since 2014,Premier Li has called for "public entrepreneurship and innovation" for the first time."Double innovation" has brought a new development engine and gradually promoted economic restructuring.From the perspective of the toy industry around the world,the world-famous toy brands are basically in developed countries and have developed to a more mature stage.Comparatively speaking,although China is a big country in the production of toys,its product scale and brand influence are insufficient,and the products themselves lack the independent innovation of enterprises,and the phenomenon of homogeneity is widespread.In addition,China's toy industry is also facing rising domestic labor costs,suppliers' bargaining power has increased,export restrictions have increased,interest rates have also been unstable,profits have been trending downward,and transformation is imperative.Igor Ansoff's "diversification strategy" theory has been widely used in academic research in Europe and the United States.In the 1960 s and 1970 s,a large number of companies rushed to make practical decisions.Among them,the successful ones were not a minority,forming a wave of "diversification strategy".Similarly,domestic companies are constantly exploring this type of strategy.Experts have inferred that the domestic conditions of domestic companies and the types of industries in which they operate are the key factors for diversified development.In recent years,the diversification strategy of the "dual main business" special model has been favored by many enterprises.This article selects QUNXING as the research object,and uses the literature method,case analysis method,and induction method to explore the financial risks in the implementation of its dual-main business strategy.The full text consists of six chapters.The first two chapters introduce the relevant background,literature,and conceptual theories.The last four chapters analyze the entire process of QUNXING's implementation of the "toy + science and technology" dual main business strategy.First,it briefly introduces the development process and strategy implementation process of QUNXING.Based on the PEST analysis method and the SWOT analysis method,it summarizes its motivation for making a dual-main business strategic decision.Identify and evaluate risks from different perspectives,and explore the causes of these risks;Thirdly,propose control measures such as strengthening fund management,focusing on investment feasibility analysis,ensuring capital recovery,optimizing income distribution,and establishing a risk management system;The full text,from the strategic decision-making,the effectiveness of the use of funds,and other inspirations,in the hope that other enterprises in the implementation of dual-main business strategy can increase vigilance,early prevention and effective response.