Research On Brand Image Design Of Daoming Bamboo Weaving

The development of modern technology has accelerated the process of industrialization.Machinery production has entered all walks of life.Various new materials,new technologies and new products have emerged one after another.Many excellent traditional handicrafts are gradually eliminated by the market due to lack of competitiveness.As an important part of China's excellent traditional handicrafts,Daoming bamboo weaving embodies the superb skills and ingenious creation concepts of the working people,and plays a pivotal role in inheriting the excellent traditional Chinese culture and promoting cultural self-confidence.Daoming bamboo weaving has a long history.It has a history of more than 2,000 years.It has condensed rich cultural connotations during the long development process and is a valuable asset of human civilization.Nowadays,with the implementation and effective promotion of the country's various protection policies for traditional handicrafts,more and more people are beginning to pay attention to traditional handicrafts and actively devote themselves to the protection work.For Daoming bamboo weaving,where challenges and opportunities coexist,it is necessary to keep up with the pace of the times,establish brand awareness,enhance the recognition and promotion of traditional handicrafts through the power of the brand,and inject core competitiveness into it.Based on the cultural connotation of traditional bamboo weaving craftsmanship,this article takes Daoming's local bamboo weaving brand—Ding Zhizhu Creative Studio as a research case,and analyzes the specific transformation methods of Daoming bamboo weaving in brand image design;focusing on the vision of Ding Zhizhu Creative Studio Identify the system for innovative design,summarize the development context and current situation of Daoming bamboo weaving through four research methods: literature research,field investigation,case analysis,and questionnaire survey.Use domestic and foreign theoretical and practical results as the basis for the main research to discuss Daoming bamboo weaving.Feasibility and actual value in brand image design.