| In the context of economic globalization,competition among enterprises is no longer in competition with individual enterprises,but is increasingly manifested in competition between supply chain and supply chain.Therefore,supply chain management is very important for enterprises.It is an important method and means for enterprises to survive and develop in the fierce market competition.This paper takes Qingdao SX footwear supply chain management as the research object,studies and discusses its supply chain structure,operation status and existing problems,and systematically diagnoses the supply chain and finds the root of its problems.And the crux.In the face of the huge changes in the footwear market environment,the slowdown in market demand growth,and increased competition,SX footwear industry's supply chain management and business strategy have encountered many problems,making inventory high,products The backlog is more serious,and the contradiction with franchisees is more prominent.The market demand information is seriously deviated and distorted,and the relationship with franchisees is tense.The strategic partnership of cooperation and win-win has not yet been established.The change lacks agile responsiveness,and the product has a long cycle from development to launch.In view of this situation,this paper combines the relevant theories,methods and techniques of supply chain management,and draws on and draws on the successful experiences and models of relevant benchmark enterprises in the same industry at home and abroad,and puts forward corresponding methods for Qingdao SX footwear supply chain management.Suggestions and countermeasures,we believe that to solve the problems existing in current supply chain management,we need to take effective measures in the following three aspects,namely,optimizing market demand information management,improving cooperation with franchisees based on cooperation and win-win,and conducting supply chain resources.Internal integration. |
PDF Full Text Request