The Redesign Of Rubber Shoes Of Classic Domestic Products

Since the 2008 Olympic Games held in Beijing.The classic domestic products became popular again in China. Among them, FEIYUE, JIEFANG, warrior shoes have gained the international market recognition.Their sales prices are so high as the international brands,such as Nike. Many well-known fashion magazines have reported these shoes. The CCTV picture eight-episode documentary filmed to report domestic products also. These acts have promoted the Chinese people's love of the classic domestic products. However, this is just a fashion phenomenon, or that the classic domestic products manufactured in China will become a representative. It is not known. However, feelings of Chinese people, we hope the classic domestic products better.This paper introduce the reason that classic domestics became popular by the social point of memory and emotional memory theory.Then, Finding the re-designed method of the shoes of classic domestics by the theory of product semantics. Hope that through my work for the development of the classic rubber shoes domestics find a way.