Research On Competitive Strategy Of Xingdong Coal Enterprises

With the transformation of my country’s economic situation and the advancement of the adjustment of the energy industry chain,the coal industry has only begun to experience an oversupply situation,and coal companies have just begun to encounter more intense market demand.Especially in the current state,especially under the damage of Sino-US trade friction,economic development and economic downward pressure,China’s coal demand growth is relatively slow,coal companies have relatively high barriers and collateral conditions to withdraw participation in market economic competition,and coal mines are fast The inertial force of expansion is great.Production capacity has caused great ups and downs in the coal market.The pressure on coal sales has just begun to gradually increase,and the sales market has undergone great changes.In addition,the increase in new types of energy to replace coal has made competition in the coal market unexpected.The influx of a large number of foreign coal into the Chinese sales market has further improved the level of market competition in the coal industry.Therefore,the scientific research on the internal competition strategy of coal enterprises in the same industry is very critical and urgent.Based on the scientific research on the market demand of Xingdong’s coal industry,and on the basis of the discussion of the external environment and natural environment in which the market demand is located,this paper analyzes and finds the core and key guiding significance and core guiding significance of competition strategies suitable for the development of the coal industry.Practical value.This article mainly uses literature research method,case analysis method and comparative analysis method for academic theoretical research and analysis SWOT analysis,EFE matrix model tools,such as the Xing Dong internal conditions and external environment of the coal enterprises to make scientific,respectively from three aspects: service,product and management designed for the differentiation competitive strategy for the enterprise.Involved in the first,the article and discusses some basic concepts and theories,on this basis,analyze the Xing Dong coal enterprises macro environment,respectively from the macro environment,industry environment and internal environment from three aspects,finally,this paper analyzes the principle is Xing Dong coal enterprise competition strategy implementation,after clear the competitive strategy,mainly analyzes the chapter Xing Dong the implementation of the coal enterprise competition strategy,including service,product,poor,poor management three aspects.Through the research of this paper,it provides the basis for other coal enterprises including Xingdong coal enterprise how to further enhance their own competitiveness under the current increasingly severe market situation,which is conducive to enhance the competitiveness of China’s coal enterprises.