Re-design Of "Gan You Zi Hong" Rice Packaging Based On Nuo Culture In Pingxiang

At present,people's demand for packaging has not only stayed at the level of traditional and inherent basic demand,but also hoped that on the basis of meeting the basic demand,we can deeply feel the added value such as story,culture and experience brought by the product.It is an inevitable trend for the development of packaging design to graft culture into packaging and give new life to packaging in the future.In this project,nuo culture,a local characteristic culture of Pingxiang,is integrated into the rice packaging of "ganyouzihong",a local special agricultural product of Pingxiang.On the one hand,the purpose of "ganyouzihong" rice packaging is to highlight the local characteristic culture and make the brand image clear.At the same time,the product cultural attribute is given to realize the agricultural product packaging scheme of local characteristic culture.On the other hand,it can create local characteristic brands,improve the cultural connotation and core competitiveness of "gan you purple red" rice packaging,and promote the brand development.As the local image symbol,local characteristic culture can better and more accurately express the temperament connotation of local products.Firstly,the elements of pingxiang exorcism culture are sorted out,analyzed and selected by means of map analysis.Secondly,by analyzing and extracting theselected Nuo culture elements in Pingxiang,optimizing and recombining the health and nutrition attributes of "ganyou zihong" rice,the cultural characteristics of Pingxiang and the local natural scenery,we can deduce the local stories with simple form and distinctive culture in the form of illustration and by means of planarization.It constructs the illustration with the theme of "falling to auspicious fortune".Thirdly,through the positioning of "ganyouzihong" rice consumption group,a reasonable and diversified "ganyouzihong" rice packaging presentation scheme is set up.Finally,the combination of the created illustration and the box type will form the local brand packaging with strong local characteristic culture and outstanding brand image.Grafting pingxiang nuo culture into "ganyou purple red" rice packaging design can not only appropriately build the product quality and cultural soul on the fit and visual consensus,but also can properly express the value and cultural connotation of the product itself.