Research On The Application And Influence Of Advertising Copywriting In Jewelry Marketing

With the development of the times,the domestic marketing environment of the jewelry industry is changing,and so is the market.The change of marketing environment has brought about the change of marketing mode.Science and technology has led the world into the information age,and the media as the carrier of advertising communication has become more diversified.As an important content in marketing activities,advertising copywriting can bring added value to products.The relationship between advertising copy and jewelry marketing,its application in jewelry marketing and its influence on jewelry marketing are worth exploring in the current complex and changeable media environment.Regarding the relationship between advertising copywriting and jewelry marketing,the three different development periods are discussed.The mainstream information media at the time are studied and discussed.In the vertical analysis and comparison,the changes can be better sorted out.Regarding the application of advertising copywriting in jewelry marketing,the paper defined and classified advertising copywriting firstly.For the application of advertising copywriting in jewelry marketing,examples of advertising copywriting types such as story type,knowledge type,prose type,and catalog type can be analyzed with examples.With the development of the jewelry market,the marketing environment has also changed.Various new technologies are changing the way people receive information and understand the world.The dissemination and content of ad copy have undergone major changes in the Internet era,including the carrier,communication environment,and content characteristics of advertising copy.Advertising copy is not only responsible for making people "understand" jewelry,but also responsible for "explaining" it.Excellent copywriting can bring creativity and interest,arouse people's emotional recognition and resonance.With the improvement of productivity,the nature of jewelry as a "pure commodity" has weakened,while the emotional and cultural content has increased.Design,"to make beautiful ornaments for people",its importance is increasing in an inevitable trend.The added value that design brings to jewelry can be described by advertising copy through language.