Research On The Application Of Chinese Traditional Color Matching Based On "Five Color Concept"

In recent years,due to the influence of foreign design trends and the impact of modern design concepts,the vast majority of designers pursue westernized and free color style,and gradually weaken the local color features.The Chinese culture is extensive and profound.As an important part of the theory of Yin Yang and five elements,the "five color concept" is a brilliant treasure of Chinese traditional culture.It reflects the thinking mode and cognitive mode of the Chinese nation for a long time,and has rich cultural connotation.In the long historical evolution,"five color concept" has deeply influenced the Chinese nation’s color selection and color concept.However,in modern times,under the impact of Western chromatics,the "five color concept" gradually faded out of the historical stage.The fundamental reason is that the people lack of deep understanding of the "five color concept",one sidedly enlarge its "metaphysics" meaning,ignore its inherent scientific and systematic nature,and lead to the loss of its cultural origin.Based on the above problems,this paper starts from the "five color concept" culture,traces the "five color concept" culture and studies the relationship of color philosophy under the theory of five elements,and combs the path of "mutual generation and mutual restraint" symbolizing Chinese traditional culture under the "five color concept",This paper puts forward the aesthetic law of color based on the "five color concept" and the formal beauty law of "balance of yin and Yang" with the philosophy of Chinese culture,and then deeply constructs the function of color elements in modern food packaging design.Through literature research,comparative analysis,questionnaire survey and other methods,this paper analyzes the subject,explores the aesthetic law of Chinese traditional color matching from the connotation of Chinese traditional color culture and the scientificity of "five color concept",and determines the feasibility and research value of the subject by combining with the application of color elements in modern food packaging design.Firstly,based on the theory of five elements,this paper analyzes the historical and cultural origin of the "five color concept" and explores the origin of the symbolic implication of Chinese color convention.Then,it determines the color matching system with Chinese traditional characteristics on the basis of "vivid and meaningful color symbol";Secondly,through in-depth analysis of the philosophical relationship of "mutual restriction" of the five elements,the concept of "opposite color" with Chinese traditional characteristics is obtained,and then the color aesthetic law of the unity of opposites of Chinese traditional color is affirmed by combining with the principles of modern colorology;Secondly,from the perspective of yin and Yang in the theory of five elements,this paper summarizes the formal beauty rules of "balance of yin and Yang" with Chinese traditional aesthetic characteristics,including the contrast rule of "Yin in Yin,Yang in Yang" and the balance rule of "Yang in Yin,Yin in Yang".Through the research,we further affirm the scientific nature and unique cultural connotation of Chinese traditional "five color concept".Combined with the practice of modern food packaging design,we verify the existence value of Chinese traditional color aesthetic law and aesthetic thought based on the "five color concept" from the aspects of inheriting Chinese traditional color culture,returning to local design language,and improving the cultural value of goods,As well as the development of national characteristics of the design has far-reaching guiding significance.