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Research On The Application Of Tarzan Blessing Culture In The Packaging Of "Daughter Tea" Products

Posted on:2022-10-24Degree:MasterType:Thesis
Country:ChinaCandidate:Y R FuFull Text:PDF
GTID:2481306347967899Subject:Art and design
Abstract/Summary:PDF Full Text Request
As the head of the Five Sacred Mountains,Tarzan has been worshipped by the people since ancient times.Known as "Tarzan Ann,Ann-fits-all" argument.The topic of this article is mainly based on the perspective of Tarzan regional culture,with " Tarzan blessing culture" and "daughter tea culture" as the main research objects.It mainly uses basic literature and academic research,field investigation and data comparison and analysis,and through product packaging design Innovation has upgraded and transformed the construction of Tarzan regional brand culture.It is intended to promote the promotion of Tarzan culture and the sustainable and healthy development of Tarzan regional industry.It can play a positive role in promoting and leading.This article is mainly divided into five components.The first part is the introduction,which mainly summarizes from the source of the subject,research status,research ideas,research methods,goals and innovation points.The second part mainly describes the origin and development status of Tarzan blessing culture,analyzes the social background of the blessing culture and the cultural characteristics of Tarzan blessing culture,and explores the application of blessing culture in modern design.The third part is mainly to analyze the culture of daughter tea,the product characteristics of daughter tea and the problems faced by modern daughter tea,and analyze the current packaging problems and product sales trends.The fourth part takes the cultural characteristics of Mount Tai's blessing and the legend of Daughter Tea as the design breakthrough point,and discusses the brand concept,design positioning and design style of "Daughter Tea".The fifth part,as the practical part of the design,is mainly for the packaging design of the " Daughter Tea" brand.Through the traditional and modern packaging design concepts and expression techniques,through reasonable ideas,it is integrated into the packaging design to enhance the " Daughter Tea" brand.Brand cultural connotation and recognition,combining traditional culture with local characteristics.The research focus of this topic is to refine and innovate the blessing culture and daughter tea culture in the Tarzan culture,and apply them to the packaging design of "daughter tea".Understand the development status of Daughter tea Culture and Tarzan blessing culture,combine modern design concepts and consumer aesthetic intentions,reorganize brand positioning and design expression,change the "homogeneity" phenomenon of packaging,and promote the development of Tarzan blessing culture and Daughter tea Culture.
Keywords/Search Tags:Tarzan blessing culture, Daughter of tea, Package Design
PDF Full Text Request
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