Research On Marketing Strategy Of A Jewelry Co.,Ltd.

In recent years,with the continuous development of the domestic economy and the increase in the income level and consumption level of the general public,the demand for jewelry consumption has also been increasing.From 2014 to 2019,the number of newly established companies in China's jewelry industry increased from214 to 424,and the market size increased from 567.4 billion yuan to 750.3 billion yuan.With the changes in the overall economic environment,the jewelry industry has been affected by them,and operating costs have been increasing,which has led to a sharp increase in the development pressure of traditional jewelry companies.In order to continue to develop in the jewellery industry and form a unique position in the industry,major jewellers began to explore changes in their business models.This article chooses A jewelry company as the research object,not only because A company has the characteristics of a typical jewelry company,but also because it has completed a good transition during the transition period.Responsive to new market changes and quickly adopts new services to deal with the changes,and its business transformation process is very representative.Analyze and research the successful marketing model transformation of the jewelry industry,and provide practical guidance for the transformation of other jewelry companies.At the same time,this article mainly uses marketing theory to study the current situation of the jewelry industry and the development of A jewelry company,summarizes the existing problems,and proposes improvement suggestions through the combination of marketing strategy and service marketing.It is hoped that through this research,it can guide traditional jewelry companies to achieve rapid and scientific transformation in the new economic environment,promote their efficient realization of new development goals;and provide practical demonstration effects for jewelry companies' marketing strategies.Through the analysis of the development history of A Jewelry Company,the following main conclusions are drawn:1.A jewelry company has set basic goals at each stage to complete the brand development and stable development process.By summarizing current operating conditions and outstanding operating performance,specific market opportunities can be used to complete brand upgrades and expansion.2.After analyzing the external development environment faced by Jewelry Company A,it can be found that the domestic development of the jewelry industry is in a stage of rapid market growth,and there is a large space for development in practice.Intensified industry competition has continuously improved the maturity of the industry.3.A jewelry has optimized and improved its internal management,and its management ability and level have been significantly improved.However,compared with the giants in the industry,the management level needs to be improved.Therefore,the company needs to continue to explore and innovate in the future development process to improve Improved management level to advanced level:4.It can be predicted that the demand for women and wedding jewelry will continue to be highlighted in the future,and the competitive situation of the diamond industry will not change in the short term.In the new development environment,the core work of jewelry companies will change to improve service quality and enhance brand value.Company A has a clearer goal of brand development,that is,it combines advanced branding with positioning and market analysis experience when building a brand,creating favorable basic conditions for the company to increase its market share.The company can accurately identify market opportunities and seize market opportunities.The right opportunity to realize the enhancement of its own brand value.5.After analyzing the company's current operating practices,it can be found that problems such as failure to achieve diversification of products,traditional pricing methods,insufficient sales channels,and outdated marketing methods are very prominent,which have a negative impact on the company's brand upgrade and market share expansion influences.6.Based on objective problems,design marketing strategies and improvements under the guidance of relevant theories,put the concept of service marketing on the original basis,and consider optimizing and reorganizing existing resources in terms of human resources,financial resources,technology,and brand.Provide resource assurance measures for future goals.