Application Of Patchwork Art In Packaging Design Of Fuding White Tea

With the development of society and the improvement of life quality,people begin to pay more and more attention to the health of their own physique,and tea culture has also been newly expanded in contemporary times.White tea is playing an increasingly important role in modern tea culture.Fujian is known as the "treasure house of tea varieties",among which Fuding White Tea is called "the living fossil of tea" because of its unique geographical environment,new technology and commendable efficacy and quality.However,due to the production of assembly line,the white tea packaging in the market lacks the expansion of functionality,environmental protection and creativity,and there are still widespread problems of environmental pollution and lack of cultural characteristics.At present,the defects of Fuding white tea packaging are obviously not conducive to the establishment of white tea packaging brand and the development of regional cultural industry.Therefore,this design study mainly explores from four aspects: First,it explores the brand image from its own brand concept and the characteristics of white tea products,and then strengthens the overall brand design concept through serialized packaging design.The second is to analyze the present market situation of white tea packaging and the consumer psychology of buyers,and combine the local cultural and humanistic characteristics of Fuding to extract the characteristic patterns for redesign.Third,further explore the related characteristics of fabric,and adopt the combination of paper and fabric in materials.Excavate the deep connection between cloth and packaging,enhance the reusability of packaging,make the whole white tea packaging return to nature,and awaken people's nostalgia for cloth packaging.Finally,through the application practice of patchwork art form in white tea packaging,it provides some reference for local white tea packaging design innovation.