The Multifunctional Design For The Packaging Of Health Protection Tea For White-collar Workers

With the emerging of the trend to return to the nature, health protection tea has become a rapid developing industry as a kind of natural and healthy drink. There is a larger base of the amount of white collar workers in China and this figure is still rapidly increasing. As the main group in the condition of sub health, the white collar group has joined in the group of drinking health protection tea with the improvement of the health care awareness. The white collar group has been one of the major consuming group of the health tea. Viewing the health tea market, it is not hard to find that the package is product-centric-designed on the basis of practical use. With the economic development and the improvement of people’s living standard, this kind of package can not meet the demand of the consumer, especially the white collar group with a better education background and economic foundation.In addition, the environmental problems have been paid more and more attention with the growing of the environmental voice. The environmental requirement of the packaging design is more and more important.Based on the above talked questions, it is advised to develop a kind of packaging design based on the “people oriented” principle and multifunctional use. It is proper to integrate the multifunctional use idea into the package by analyzing the living condition and consumer psychology, bring more pleasure and more relax as well as convenient, funny and practical packaging use experience and emotional care to the white collar consumers under high pressure and in fast-paced working condition. In addition, the design of the multifunctional package will reduce the environmental pollution and the waste of resources, meeting the consuming demand of the white collar group and the environmental requirements at the same time.