Characteristic Paper Cuttings Of County Yu And Its Derivatives' Packaging Design

At present,the protection and inheritance of the intangible cultural heritage has been paid great attention by governments,research institutions and people at all levels.Paper cuttings of County Yu with its unique production techniques and rich cultural connotation to become the first national intangible cultural heritage,favored by consumers,but also become a well-known local industry.However,there are also problems such as the unbalanced development of the industrial chain,insufficient integration with contemporary culture and the gradual cultivation of non-legacies,as well as the lack of good brands and packaging designs that can centrally represent local paper cuttings products,is one of its most pressing problems.Paper and design creation from the protection of intangible cultural heritage of the point of view,to create a brand packaging design image for County Yu paper cuttings.The design is divided into three links: first of all,focus on the museum of County Yu paper cuttings,County Yu paper cuttings market and a local named "Baohe"old paper cuttings shop"research,found and summarized the current situation of the packaging of the paper cuttings brand in County Yu and some common problems;Secondly,through the comparison of packaging design of the same type of products at home and abroad and the analysis and positioning of consumer groups,to create a unique brand packaging image for County Yu paper cuttings;Third,in the packaging of visual communication in the form of illustration to highlight the cultural connotation and characteristics of County Yu paper cuttings skills,so that it is more young groups in the new era accepted;Fourth,the packaging structure uphold the principle of green reduction,focusing on the display and portability of County Yu paper cuttings packaging.The research will promote the spread of paper cuttings culture through brand packaging design,and at the same time promote the economic development of paper cuttings market in County Yu,it can also provide a useful reference for the packaging design of the same field or the same type of products.