The Design Pattern And Research Of Men's Wear Based On E-commerce Platform

The e-commerce platform has been developing rapidly in China during recent years.The domestic economy and consumers'consumption capacity has continuously improving during these years.The majority of male consumers tend to prefer functional clothes with good price and performance ratio.On the one hand,male consumers are hoping to have good fitted shapes as well as could express their fashion taste.On the other hand,they are reluctant to spend too much time in shopping physically on trying out clothes.This consumer psychology created the prosperity of menswear online platform market in China.Menswear as a big part of e-commerce platform category,has went through from the beginning of emerging to the gradually grow and development.Many traditional menswear brands have started to follow up this marketing model and moved their brand to online platform as well after seeing the potential business opportunities.The menswear which appeared on e-commerce platform,they design the products according to their product follower,marketing model,a comprehensive data analysis and other related factors.Different than the physical stores,menswear's design for online platform could be greatly affected by the season trend,the different elements they consider,are greatly.Therefore,keep update new product is especially important in design.Menswear also need to merge cultural component within the design.With more and more international brands entering the Chinese market,the hardware factors such as equipment and technology can no longer decide success or failure.Creating a brand culture is a more efficient way,which is also a requirement for menswear to adjust e-commerce platform market.E-commerce platform based on different objects and channels.It emerge in variety of marketing models.According to the analysis of e-commerce platforms with different operating modes,understanding the operation of store brands requires a big support for network analysis,such as the relationship between the conversion rate and the number of visits within the store,building up consumer relationship for the users,the current service ratings and sales volumes.Take high rating store as an example,the analysis of their menswear product design style,consumer groups,product categories,sales programs.The new requirement of online platform menswear became a challenge to the fashion designer,but also poses a challenge to the entire garment industry,which is,how to well using the menswear design elements to design better meet the market demand.Combination of the current trend,adding up the popular menswear style,color,fabrics,accessories trend of a series of design.