The Application Research Of Harvard Analytical Framework In SD Gold Group

Gold is not only an important part of the financial reserves of various countries in the world,but also a scarce global strategic resource.It has an irreplaceable special role in maintaining national economic and financial security.Especially in the current frequent black swan incident,the epidemic is spreading globally,crude oil price wars continue to heat up,and global economic risks are intensifying.Unpredictable global development has increased,and the gold industry is facing new development opportunities and challenges.Although the resource integration in recent years,China has formed a competitive pattern dominated by large gold companies.However,compared with the top ten gold companies in the world,there is still a problem that large gold companies are "big but not strong."This article selects SD Gold Group,the largest domestic gold producer in our country,as the research object,quotes the Harvard analytical framework b,and takes financial analysis as the main line,and combines strategy and accounting policy analysis to develop a multi-angle and panoramic analysis of the enterprise.At the level of corporate business strategy,the five-force model was first used to analyze the gold industry,and then the SWOT model was used to analyze the company's competitive advantages and disadvantages.At the level of accounting analysis,the key asset subjects that have a significant impact on the company are identified as inventory,fixed assets,and intangible assets,and the key accounting policies of the above three subjects are analyzed.At the level of financial analysis,based on the financial statements of SD Gold Group in the past three years,it analyzed the changes in the main subjects and asset structure in a vertical direction,and used the ratio analysis method to analyze the company's solvency,profitability,operating capacity and cash flow Happening.At the level of prospect analysis,the outlook of the industry and the enterprise is predicted.Finally,review the entire analysis framework,sub-module reviews,and put forward suggestions for improvement.Through the analysis of this article,the following conclusions are reached:The foundation of SD Gold Group is resources.The development-oriented strategy adapts to the development trend of the domestic gold industry.In recent years,the company has achieved rapid and high-quality development with low overall financial risk,but its debt-paying ability and overseas M&A benefits should be paid close attention to.As the gold price remains high,the profit margin of enterprises will be further increased through a series of cost-reducing and efficiency-increasing measures such as the integration and promotion of domestic resources,high-quality overseas mergers and acquisitions,and control of production and financing costs,it is not far from the strategic goal of ranking among the top ten gold producers in the world.