Financial Analysis Of SHCG Company Based On Harvard Framework

The transmission and exchange of culture cannot be separated from writing and painting tools.Vivid paintings,flowing calligraphy and ancient books recording China’s 5,000 years of culture and history are all closely related to the pen.Along with the development of national economy,in the context of economic globalization stationery industry has not only confined to the field,its tentacles have gradually extended to other fields,formed a huge development space,stationery industry related enterprise economic activity is diverse direction gradually,this kind of operation pressure and financial risk prompted stationery industry to change development strategy,speed up the strategic transformation,and the corresponding financial activities have become more and more complex,and as the main object of financial analysis,complex financial activities caused the multidimensional nature of the financial analysis.At the same time,people gradually deepen and improve their understanding of the quality requirements and importance of financial statements,which makes financial analysis comprehensive and specific.Harvard analysis framework is a kind of financial analysis method that can carry out financial analysis in all aspects and has a high utilization rate,which makes up for the limitation of traditional financial analysis method.On the basis of the traditional financial analysis method,based on the strategy,accounting,finance,prospects of the four aspects of the enterprise more accurate,more comprehensive analysis,and according to the company’s current financial situation analysis results,forecast the future development trend of the enterprise,accurate positioning of the strategic direction of the enterprise.This paper takes Shanghai chenguang stationery co.,LTD.(SHCG)as the research object,and USES harvard framework analysis method to analyze the overall financial situation and business strategy of SHCG company.This article first expounds the SHCG company’s current financial analysis methods,points out the shortage of current analysis method,then use harvard analysis frame analysis method,combining SHCG company’s existing financial data,accounting statements and related information about SHCG company strategy analysis,accounting analysis,financial analysis and prospect analysis,finally from the overall to local comprehensive consideration,specific to the company in a comprehensive evaluation and forecast the future may face the risk and puts forward corresponding Suggestions,for SHCG company future development direction.