Research On Marketing Strategies Of Tale Product Of GL Company

In the past few years,talc has been included in the "two highs and one capital" products by the state.The export policy of talc has changed from reducing export tax rebates to imposing tariffs,implementing an export quota system,and export quotas have been reduced year by year,which leads to the gradual reduction of the price advantage of China's talc products in the international market.More and more overseas customers choose India and Afghanistan,which are cheaper.The low-end talc products are in a state of oversupply in the market,while the high-end talc products are in a state of short supply.GL is a company specialized in talc mining,processing and sales.It has the world's second largest open-pit talc mine and is equipped with advanced mining,transportation,processing and testing equipment at home and abroad.It is a key manufacturer and exporter of talc products in China.As the main business of GL Company,talc production and sales,whose revenue accounts for more than 95% of the total operating income,is the guarantee of the company's survival.How to solve the dilemma of reduced export volume and fierce competition in the industry,how to transform GL company,maintain competitive advantage in the market and continue to develop and grow are the most difficult problems that GL company talc product marketing needs to solve.This article takes the GL company's talc products as the research object,uses PEST analysis method,SWOT analysis method and 4PS marketing combination theory as the theoretical guidance.Through the analysis of the marketing status of GL company's talc products,it finds that there are problems in marketing: GL's product differentiation is not prominent,product sales have decreased,output and sales have been unbalanced,continued low prices have affected profits,insufficient understanding of the market,and insufficient promotion efforts.Through the analysis of GL's macro environment from the political,economic,social and cultural aspects,the competitive environment of the talc industry,customers and competitors,combined with the SWOT analysis model,the internal advantages and disadvantages of GL and the threat of external opportunities are analyzed.Using the marketing mix strategy,that is,the 4PS strategy,we propose the optimized marketing strategy of GL's talc products.By increasing product research and development,optimizing product packaging,adjusting product mix positioning,formulating reasonable production and marketing plans,differentiated pricing strategies,and improving pricing process,enrich sales channels,increase advertising,and increase corporate propaganda to optimize the marketing strategy of GL's talc products.Finally,it is proposed to improve the organization structure,provide system guarantee,strengthen talent training,and increase the use of information technology to ensure the effective implementation of marketing strategies,thereby enabling GL to develop better.I hope that the research in this article canprovide effective suggestions for the development of GL.