Research On New Cultural And Creative Design Of Maonan Flower Bamboo Hat Based On Technical Aesthetics

The Maonan flower bamboo hat is one of the excellent traditional folk crafts in China,which was created under the characteristics of the farming era.In May 2011,the craft was listed in the third batch of national intangible cultural heritage protection list by the State Council,and was listed in the first batch of "national traditional craft revitalization catalog" in 2018.The Maonan flower bamboo hat contains rich historical and cultural value and artistic value,and has the local cultural characteristics of Maonan .With the social and economic transformation and rapid development of contemporary society,as a traditional handicraft,huazhumao bamboo weaving technology is divorced from the needs of modern people in terms of inheritance,production and market.Now,the inheritance of this technology is facing new context and major test.This paper takes the Maonan flower bamboo hat knitting technology as the research object,aims to explore the contemporary value and cultural connotation of the Maonan flower bamboo hat knitting technology in the context of technical aesthetics.Taking cultural and creative design as the breakthrough point,this paper first combs the application research of technical aesthetics theory and technical aesthetics in product design through literature analysis,and sorts out the Maonan culture and the history of Maonan flower bamboo hat Based on the research method of field investigation,this paper makes a comprehensive investigation on the production process,tools,production status,inheritance and development status of the huazhumao bamboo weaving of Maonan .Based on this,it analyzes the current inheritance status of huazhumao and summarizes three factors of its development dilemma.Secondly,it analyzes the resource advantages of the flower bamboo hat culture from the technological characteristics and various aspects of the contemporary value of the Maonan flower bamboo hat,and explores how to inherit and creatively transform the Maonan flower bamboo hat weaving technology in the new era.The following three strategies are put forward.First,it is necessary to fully tap the cultural connotation of Maonan flower bamboo hat knitting technology,so as to meet the aesthetic needs of modern society,inherit its aesthetic elements and develop characteristic cultural industry.Secondly,we should break the passive state in the dissemination of Maonan's flower bamboo hat weaving skills.With the help of Internet technology,the flower bamboo hat culture can be brought into daily life,and more people can participate in the sharing and interaction.For example,it is necessary to create virtual product carriers such as handicraft experience games,animation and movies to display the flower bamboo hat culture.At the same time of attracting the public's attention,the preservation method of flower bamboo hat knitting technology is virtually innovated.Third,the inheritance and redevelopment of Maonan flower bamboo hat weaving skills need a medium to enter the public life,and this media is cultural and creative products.Cultural and creative products as the transmission media can help handicraft culture remodeling and develop in a more diversified direction.We can use scientific and technological means to combine the characteristics of Maonan flower bamboo hat traditional handicraft to develop the service mode of experience and value addition.It can not only break the space restrictions,but also help the public to understand the flower bamboo hat technology and culture more intuitively and deeply.Finally,on how to carry out the innovative design of Maonan flower bamboo hat cultural and creative products,put forward the design principles of conforming to the market trend,paying attention to the user experience and grasping the cultural uniqueness as the design practice guidance,using the questionnaire survey to grasp the consumer's cognition and purchase orientation of the cultural and creative products of the Maonan flower bamboo hat,so as to collect and analyze the data and provide the basis for the design.Finally,through the preliminary understanding of the history,culture and craft characteristics of the flower bamboo hat,the cultural elements of the flower bamboo hat are analyzed,and the selection and extraction of the elements,the selection of the design methods and application carriers are carried out to carry out the design practice of the cultural and creative products of the Maonan Ethnic Group,hoping that it can be used for the traditional handicraft This paper provides some reference and ideas for the protection and sustainable development.