Research On Competitive Strategy Of Rosneft

As the lifeblood of national economic development,oil plays a very important role in Russian economy.The good and bad development of Russia's oil and industry is related to the fast and slow development of the whole Russian national economy.The development of the petroleum industry has a great influence on the development of Russia's foreign trade to a great extent,and also plays a great role in the development of its own industry.As an important supplier of oil and energy in the world,Rosneft plays an important role in the international energy balance by influencing the whole world's oil market in terms of quality and price.However,it can be seen that facing the current situation of large fluctuation of international oil price,continuous change of energy industrial structure,and gradual rise of new energy,Russian oil companies are also facing huge survival pressure.As a Russian,the author always pays attention to the international energy security situation,makes an in-depth analysis and Research on the development history and current situation of Rosneft,and deeply realizes the difficulties of Rosneft's development through a large number of data sorting and reading.Especially since last year,great changes have taken place in the international form.Under the influence of special circumstances,the international oil price plummeted,which brought great challenges to the oil industry.In the face of such a severe situation,how to improve competitiveness has become an urgent problem for Russian companies.Every oil company must consider how to improve its competitiveness.Rosneft has made strategies and implemented them from several aspects.It has made continuous innovation in combination with domestic and foreign situations to strive for its own development in the fierce market competition.Through investigation and interview,the author interviewed the employees and relevant personnel of Rosneft,summed up the problems existing in the development of Rosneft,and put forward solutions and solutions to the problems,hoping to help Rosneft improve its international competitiveness.According to the content of the research,the author first collected and sorted out the data,through reading the relevant literature,reference materials,relevant information,etc.to lay the foundation for the writing of the paper,through browsing the web page,consulting the website and other means to further enrich the information,and make sufficient preparation for the writing of the paper.After the research content is determined,the author will read and collect the data pertinently,further comb the literature according to the selected topic analysis data and combined with the knowledge learned,sort out and analyze the relevant data and cases of Rosneft,and analyze the internal and external development conditions,development environment,advantages and disadvantages,advantages and disadvantages of Rosneft in combination with the domestic and foreign political and economic environment According to the research content,the development strategy and implementation measures of Rosneft are put forward.It is hoped that the paper will play a complementary and deepening role in the relevant research and provide help and suggestions for the international development of Russian oil companies.The author believes that in order to enhance the international competitiveness of Rosneft,it is necessary to start from the differentiation strategy and improve the supply chain,gradually promote the improvement of infrastructure and equipment of Rosneft,strengthen the technological development,improve the innovation ability,and promote the improvement and strengthening of international competitiveness of Rosneft from the internal and external aspects.