Research On Development Strategy Of Taian Tobacco Tourism Market Based On KANO Model

Along with the continuous development of the tourism market,most companies for the development of tourism market is more and more attention,the tobacco industry is one of the current situation,the tourism market for tobacco commercial enterprise stable sales and enhance structure,cultivating brand plays a decisive role,so how to effectively on the basis of respecting the rule of the tourism market,the "travel + tobacco" earnestly this great article is especially important.Taian City,as a tourism city,Taian tobacco tourism market has a very significant impact on Taian tobacco,which is typical.First,this paper applies the SWOT analysis method,from the strengths,weaknesses,opportunities and threats four angles of Taian tobacco cigarette current tourism market development present situation analysis,thought to carry out the cigarette tourism market development can fully implement the tobacco industry,market orientation and the city bureau(company)the overall strategy,through the special class market development to realize cigarette "sales,structure,increasing benefits",outside the good news for cigarette tourism market development has laid a good foundation,so choose the most can represent the local market consumption characteristics of the tourism market as a special kind of market development target market.Moreover,through further literature review,it is found that the feasibility and effectiveness of catering to consumer demand with the help of KANO model have been widely verified,providing a feasible method for research on the development strategy of cigarette tourism market based on consumer demand.The paper made a certain innovation on the basis of predecessors.Secondly,related theories of tourism market and KANO model are sorted out in this paper,which theoretically supports the research framework of this paper.Thirdly,this paper analyzes the status quo of Taian tobacco tourism market from three aspects: the status quo of cigarette retail terminal,the status quo of consumer purchase and the status quo of cigarette sales.The existing problems were found and the causes of these problems were analyzed.Then,on this basis,the influencing factors of tourists' cigarette buying behavior are combined with the KANO model to analyze the influencing factors of tourists' cigarette buying behavior,and on this basis,the development strategy of tai 'an tobacco tourism market is obtained.Finally,the implementation effect of the strategy is analyzed,and it is found that the implementation effect of the six factor markets of "food","housing","travel","travel","music" and "purchase" is very ideal.