Study On The Application Of Tea Packaging Design Under The Concept Of "Slow Design"

The development of the times has promoted a fast-paced lifestyle,and under this lifestyle,a high-speed design model mainly based on consumerism has also emerged,which is dominated by standardized,process-oriented and large-scale design methods,ignoring the Brand value,environmental protection and humanistic care,and these are increasingly becoming the demands of consumers in today’s society in a fast-paced life,and the concept of "slow design" was born.Different from the traditional design concept,the "slow design" concept more emphasizes the practical value and added value behind the product,the packaging material is more environmentally friendly and meets the consumer’s spiritual needs in packaging design,and more prominent humanistic care.Many tea ceremony tea cultures have been born in China ’s long history,but at the current stage of tea packaging design,especially in many ethnic minority areas,there are many problems such as weak brand awareness,lack of humanistic care,and extravagant packaging waste.The emergence of the "slow design" concept can effectively solve this problem.This article will be based on the "slow design" theory,analyze the current status of tea packaging design from the three aspects of brand value,environmental protection and humanistic care,and draw a theoretical method that combines the "slow design" concept with tea packaging design.The first is to deeply dig into the ethnic culture and extract the ethnic elements,to integrate the ethnic elements into the tea packaging design to highlight the value of the ethnic brand.The needs of human feelings make consumers and design works resonate through ingenious packaging design works.This article combines the concept of "slow design" with the empirical evidence of tea packaging.Taking Gongdong tea in Badong County,Hubei Province as the research object,through the analysis of the status quo of tea and market analysis,the design positioning is determined,and the "slow design" The concept was applied in empirical research,and it was concluded that the packaging design of the Gong tea in Patong County should combine local ethnic characteristics of the Tujia and Miao to tap the local ethnic elements,highlight the concept of humanistic care in the packaging style of the packaging copy,and use the packaging materials Local materials are used as packaging materials,and the ecological design concept is emphasized to highlight the original ecological attributes of tea products.