Research On Marketing Model Innovation Of Manufacturing Company

Manufacturing industry is the foundation and pillar industry of national economy and plays a key role in the process of China's Modernization.At present,as the basis of enterprise marketing,its innovation is conducive to the transformation of product and technical advantages into market competitive advantages,thus accelerating the internal management and construction of manufacturing enterprises.The selection and innovation of marketing mode of manufacturing enterprises are not only influenced by internal management,technological innovation and product market positioning,but also influenced by external competitors,consumer demand and marketing market environment.How to innovate the marketing mode of manufacturing enterprises,how to innovate,and how to find a suitable marketing innovation path for the enterprise are all the problems facing the manufacturing industry,which are urgent for the current and future period of time.Based on this,this paper takes Luoyang E enterprise as an example to study the marketing model innovation of manufacturing enterprises.The research content is divided into six chapters.The first chapter is the introduction,which summarizes the research background and significance,the research status at home and abroad,the main content,research methods and innovations.The second chapter is the theoretical basis for the definition and research of relevant concepts.Firstly,it defines the concepts involved in the paper,and secondly,it summarizes the relevant theories involved in the research of the paper.The third chapter is the analysis of the current marketing mode and problems of Luoyang E enterprise.This chapter summarizes the general situation and current marketing mode of the department of drilling and engineering tools of E enterprise,and analyzes the existing problems.Chapter four is the marketing model innovation motivation of Luoyang.E enterprises.On the one hand,this chapter analyzes the marketing model innovation motivation of E enterprise from the perspective of marketing theory.On the other hand,it analyzes the motivation of marketing model innovation in combination with the current situation of E enterprise.Chapter five is the marketing mode innovation practice of Luoyang E enterprise.This chapter first introduces the main mode of E enterprise innovation--Xinjiang operation center "4S store" mode,then Outlines the path of E enterprise's marketing mode innovation,and finally analyzes the effect of E enterprise's marketing mode innovation.The sixth chapter is the countermeasures and Suggestions for the marketing mode innovation of manufacturing enterprises.Improve the business environment to provide the best innovation;Be bold and progressive to ensure innovation pays off.