Research On Marketing Strategy Of LX Company

Calcium carbonate,as a filler material,is widely used in various chemical industries.With the transformation of China’s economic growth rate and economic structure adjustment,the calcium carbonate market has undergone great changes.For calcium carbonate production enterprises,it is important to produce stable quality and marketable products,but it is more important to formulate reasonable marketing strategies and improve them at any time as the market changes.It has become the consensus of calcium carbonate production enterprises that market is in charge and marketing is the first.This paper will use literature research method,case study method and interview method for research.Firstly,relevant literature was consulted to obtain the theoretical basis.Then,LX Company was taken as an example to conduct in-depth research as the research object.Timely field visits and conversations with company leaders were carried out to understand specific marketing information and obtain actual data support.LX company is a typical calcium carbonate production enterprise,this paper will combine the basic theory of marketing and the actual situation of LX company marketing research.By using PEST analysis,Porter’s five Forces model and SWOT analysis,the macro environment of LX company’s marketing is studied,and the problems existing in LX company’s marketing are analyzed.Combined with the 6P marketing theory system,the problems existing in THE marketing strategy of LX company are proposed to improve,and the development direction and road for the future marketing of LX company is clearly defined.At the same time,it also provides some reference for other calcium carbonate enterprises in improving marketing strategy.