Tea Packaging And Derivatives Design Of "The Ravishing Dragon Well Tea"

The paper is an exposition of the background,source of inspiration,design process,presentation and creation sentiment of the tea packaging and derivatives design of "the Ravishing Dragon Well Tea".The author tries to skillfully integrate the profound connotation of tea culture through modern design techniques,and reflects the distinct regional characteristics of Hangzhou in the design.On the one hand,China's tea culture has a long history,which is extensive and profound,as well aspeople are enthusiastic about the study and have a persistent pursuit of tea culture from ancient times to the present.On the other hand,with the G20 Summit held in Hangzhou,Hangzhou is becoming more and more famous and its influence is expanding,which may provide apowerful opportunity for the author to study the regional culture of Hangzhou and integrate it into the design.The paper is divided into three chapters.The first chapter analyses the current situation,characteristics and aesthetic concept of tea packaging design,focusing on the tea packaging design in the series of works.It is mainly from the simple,dynamic,fresh design concept,drawing inspiration from the traditional aesthetic concept and regional characteristics of culture,which integrates the unique elements of Hangzhou with modern diversified design style.In order to shape the regional cultural characteristics of "the Ravishing Dragon Well Tea" brand,the color matching,LOGO design,auxiliary graphics design and packaging box design are studied in depth.The second chapter mainly elaborates the tea culture derivatives design of tea culture in the series of works.Modern art forms are permeated in the design,and Hangzhou regional culture is properly integrated into the design of cultural umbrellas,postcards and silk fans,so that the tea culture derivatives can better become the material carrier for the dissemination of Hangzhou regional culture.The last chapter of the paper discusses the poster design and the presentation layout of the exhibition space.In addition,some sentiments in the design process are briefly expounded at the end of the article.The author believes that design not only needs "creativity",but also needs spiritual and cultural support.As contemporary young Chinese designers,we need to persevere and make constant efforts to dig out the cultural essence around us with eyes that are good at discovering beauty so as to extract it in order to apply it to design.At the same time,we may draw lessons from the world's cutting-edge design concepts,which makes the design full of formal aesthetics and can reflect and disseminate regional culture.