Study On Development Strategy Of H Wildlife Park

In recent years,our country’s wildlife parks have played an important role in wildlife protection,maintaining harmony between man and nature,and enriching eco-tourism.However,in the development process,we are faced with many problems such as high competitive pressure,high investment risk,lack of professional talents,low brand effect,difficulty in introducing animals,etc.,especially after the outbreak of the epidemic in2020,we are facing unprecedented challenges.How to survive in such an environment Survival and profit growth are a major issue for H Safari Park.This article takes the development strategy of H wildlife park as the research object,aiming to study the development strategy suitable for H wildlife park in a complex and changeable environment.First,it explains the basic situation of H wildlife park,and then uses the PEST analysis method and Porter’s five forces model to analyze its external macro environment and industrial environment,combined with H wildlife park’s internal environment analysis,to provide for the formulation of H wildlife park development strategy Based on the basis,then based on the SWOT analysis method to study the advantages and available resources of H wildlife park,and at the same time expose its own disadvantages and threats,so as to explore the development strategy of H wildlife park.On the basis of the above analysis,this article first proposes a differentiation strategy and a centralization strategy from the business level.The differentiation strategy aims to improve the recognition of the enterprise and establish the corporate image;the concentration strategy is divided into market concentration and product concentration.Concentrate resources to increase product sales and market share.Then,a diversification strategy was proposed from the company level.The diversification strategy includes diversified business and diversified related resources,using the diversity of animals and the abundant tourism resources around to improve the competitiveness of H wildlife park.Finally,the specific implementation safeguard measures for the development strategy of H wildlife park are proposed from five aspects:organization,capital,talents,technology,and brand.