| Comprehensive industry statistics are valuable tools for today's small business owners and managers. The traditional full-service retail florist is now competing with supermarkets, limited service flower shops, corner vendors, and telemarketing, catalog, and Internet firms. Though some retail florist business information does exist on a national basis, none specifically addresses Michigan.;In March of 1996, a comprehensive business mail survey of Michigan full-service retail florists was conducted with the cooperation of the Michigan Floral Association. The survey focused on 1995 general business operations, delivery services, advertising and marketing practices, staffing and wages, and financial status. Statistical analyses of the initial results showed total wage expenses and occupancy costs to be controlling factors of net profits. The cost of delivery service and wire service membership also affect profitability. Full-service retail florists must examine and modify the cost structure of their businesses to generate the highest possible net profits. |
