| The purpose of this study is to explore audience engagement efforts by local arts organizations, Neos Dance Theatre and Summit Choral Society, to determine the most impactful strategies for building and sustaining audiences for New World Performance Laboratory. This thesis also discusses the definition of development and engagement strategies in the 21st century, relationship between arts and community, and motivations and barriers related to arts attendance in order to obtain a broader knowledge of audience engagement. The strategies learned from local arts organizations may inspire other arts organizations to develop more creative strategies and to enrich the arts in the Akron community. |
