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The creation of the Las Vegas image: A case study of Harvey Diederich

Posted on:2000-06-07Degree:M.AType:Thesis
University:University of Nevada, Las VegasCandidate:Ver Hulst, Leta LafayFull Text:PDF
GTID:2465390014462312Subject:Biography
Abstract/Summary:
The Creation of the Las Vegas Image: A Biography of Harvey Diederich focuses on the 35- year Las Vegas career of publicist Harvey Diederich, which centers on major hotels, including the Last Frontier, Hacienda, Tropicana, MGM Grand and others. Following Diederich's career provides a unique history of Las Vegas, as well as insights into the fields of promotions, public relations, advertising and marketing.
Keywords/Search Tags:Las vegas, Harvey diederich
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