| The aim of this research is to explore the possibility that independent musicianship constitutes a form of cultural opposition to capitalist hegemony. The analysis which follows attempts to chart a course between two competing theoretical perspectives on modern popular culture: critical theory, according to which popular culture is a medium of capitalist manipulation of credulous masses, and the Birmingham School of cultural studies, which emphasizes the creative potential inherent in cultural consumption. Twenty-four local musicians took part in semi-structured interviews focusing on their evaluations of different kinds of music, the creative and business-related choices they make in bringing their songs to listening audiences, and the values they hold as musicians working outside the creative parameters set by the major-label record industry. The interview data supply compelling evidence that respondents' artistic sensibilities, and indeed their entire self-understanding as independent musicians, is informed by a critical awareness of the commodity production of culture, and as well a clear desire to resist the aesthetic standardization of music. |
