| The incidence of preventable disease in Americans is on the rise. Research has repeatedly shown links between physical activity and a decrease in these diseases, as well as an improvement in overall physical and mental health. Consumers appear to be taking note of this link and are spending substantial amounts of money on fitness-related items. However, the majority of Americans are not regularly physically active.; The fitness industry has many providers from which consumers may choose, with the majority focusing solely on physical fitness. The author has developed a unique business designed to engage people in multiple aspects of wellness: specifically the physical, emotional, spiritual, environmental, intellectual and social aspects. The purpose of this business plan is to organize and clarify company goals and objectives, and to determine the feasibility of this business. |
